Birmingham-Southern cuts tuition in half: Making a virtue of necessity

I'm a Methodist, Methodist 'tis my belief

I'm a Methodist till die

Till old grim death comes a knockin' at the door

I'm a Methodist till I die.

Methodist Pie

sung by Red Foley and others

Birmingham-Southern College, a Methodist school in Alabama, is slashing its tuition price by half.  Current tuition: $35,840. Next year's tuition: $17,650.

Linda Flaherty-Goldsmith, BSC's president, put a positive spin on this development. "The marketplace spoke, and we listened," Flaherty-Goldsmith said in a prepared statement. "Students and families are telling colleges all across the United States--and they're telling us--that encountering a high published price is a real barrier to a high-quality education.  We want to make sure that the best and brightest students have access to the kind of personalized, challenging, hands-on educational experience that BSC provides."

Forgive me for being cynical, but that statement sounds like bullshit from the public relations department. For one thing, BSC isn't really cutting its net tuition rate. Ninety percent of BSC students were already paying less than the sticker price. In fact, college officials admitted that next year's net tuition price will be about what students are paying this year.

Basically, BSC has been doing what almost all small private colleges have been doing--jacking up the posted tuition rate and then cutting the real cost in half by granting scholarships and grants.

As Flaherty-Goldsmith admitted, this strategy isn't working. Families were scared off by BSC's sticker price, a price that only about 10 percent of BSC students were actually paying.

I wish BSC well, but I don't think slashing published tuition rates will bump up enrollment. Small colleges across the United States have tried all sorts of gimmicks to attract more students, but a third of all private institutions with enrollments under 3,000 ran deficits last year.

Colleges have tried advertising campaigns, "signature" academic experiences, study abroad opportunities, and online instruction to lure students through the door, but many are losing the battle to remain solvent.

Let's face facts. How many students are willing to pay $35,000 a year or even $17,000 a year to get a liberal arts degree from an undistinguished small college in Birmingham, Alabama?Apparently not very many.

There was a time when a college's religious affiliation was a draw for some American families. Back in the 1950s, some Methodists sent their children to Methodist schools, and Catholics sent their sons and daughters to Catholic colleges.

But that time is long past.  It is getting harder and harder to articulate what it means to be a Methodist college as opposed to a Catholic college or even a publicly funded institution. 

And it is getting more and more difficult to explain the value of a liberal arts education to a fragmented culture in which all values are relative and Eurocentric values are particularly suspect.

As I say, I wish BSC well. But small liberal arts colleges are becoming increasingly irrelevant, and the high tuition that most of them charge has accelerated their decline.

In my mind, it is too late to ratchet back tuition rates. The small colleges' former clients are drifting toward community colleges, trade schools, and regional public universities. Their customers have departed, and they are not coming back.

And I don't feel sorry for the small colleges that are dying. I feel sorry for the schmucks who took out student loans to pay BSC's sticker price.

BSC president Linda Flaherty-Goldsmith

References

Associated Press. Birmingham-Southern cutting tuition, fees next fall. Seattle Times, September 13, 2017.

Rick Seltzer. Birmingham-Southern Cuts Tuition in Half. Inside Higher Ed, September 13, 2017.

Paul Krugman's Advice for Aiding College Students is a Little Thin

Far be it from me to criticize Paul Krugman’s advice on economic issues. After all, Krugman received the Nobel Prize in economics, and I did not.  (I may have gotten the Boy Scout merit badge in Personal Management.)

Krugman, writing in today’s New York Times, reviewed the dire situation of many college graduates. As Krugman rightly pointed out, many are saddled with huge student loans and can’t find jobs.

Personal Management Merit Badge

“What should we do to help America’s young?” Krugman asked.  “We should be expanding student aid, not slashing it.”

With all due respect, Mr. Krugman’s advice is a little thin.  Expanding student aid will not do American young people any good if it is disbursed in the form of student loans that they are unable to pay back.  And pouring more money into an unreformed higher education system is a waste of resources.

The Cal State student hunger-strikers have put their finger on the problem.  We need to freeze college tuition and reform the universities.  We can start the reform effort by cutting back on the exorbitant salaries our universities pay senior executives and administrators.

Of course there are lots of other things we can do to straighten out the student-loan mess and help young people obtain college experiences that will help them get good jobs.  But simply saying we should expand student aid, as Mr. Krugman suggested in today’s New York Times, merely endorses the status quo.  That is how we got into this mess, and we now have one trillion dollars of outstanding student-loan indebtedness and 37 million student loan debtors.  

References

Krugman, P. (2012, April 30, 2012). Wasting our minds. New York Times. 

Cal State Students Plan Hunger Strike to Protest Tuition Hikes: Let's Hope They Don't Get Pepper Sprayed

"Let them eat pepper spray"

According to the Los Angeles Times (Rivera, 2012), students at six Cal State campuses vow to go on a hunger strike Wednesday in protest of rising tuition costs.  Their demands are quite reasonable. They want tuition costs frozen for five years and a rollback on excessive administrators’ salaries.

 A Cal State spokesperson, displaying the tone-deaf response so typical of California university administrators, said the hunger strikers don’t understand the issues.  This reminds me of what Marie Antoinette is said to have remarked about the poor people of Paris: “Let them eat cake.” 

We should give these courageous students all our support.  And let us hope university police officers won’t pepper spray them.

References

Rivera, C. (2012, April 29). With tuition hard to swallow, Cal State students to go hungry. Los Angeles Times.  http://www.latimes.com/news/local/la-me-0429-hunger-strike-20120429,0,6584621.story